Monday 28 August 2017

Andy Alligators Brings Family Fun to the Neighborhood

To most residents of Norman Oklahoma, Andy Alligators is a place to escape, enjoy time with their families and experience an adventure—without having to leave the community.

In 2007, the Allison family recognized a need for a family entertainment center in their hometown. “At the time there wasn’t anywhere like that in Norman,” explains Kyle Allison, General Manager of Andy Alligators. “We wanted to build something that was family driven, and we had 25-years of experience running Allison’s Fun Inc., which involved planning and hosting events like company picnics—we’d provide the entertainment, tables, tents, rides, etc., so it was a natural fit.”

Andy Alligators is open year-round and consists of go-karts, an arcade, climbing wall, bumper cars, laser tag, and a recently added waterpark. In addition to the many attractions, the fun park features a fast-casual family restaurant. “A lot of people will come because of a specific attraction, but we’ve structured our packages to help them enjoy everything,” adds Kyle.

“One of the things that makes Andy Alligators unique, is that we rely on return customers more-so than tourism; most of our visitors are local families,” he explains. “We really focus on guest experience.”

Word-of-mouth is a key piece of Andy Alligators’ marketing strategy, as well as local advertising, and hosting special themed events at the park—one of their most popular being Pirates and Princesses Night. “We’ll also do advertisements on our sound system,” adds Kyle, “it always helps drive attendance at those events.”

Creating a family friendly atmosphere is a big key to Andy Alligators’ success—and music is a crucial element to creating the perfect vibe. “Our music is fun, vibrant, and really creates that atmosphere and energy,” says Kyle. “When people come to visit, it’s important that they’re emerged in that atmosphere and that our music selection excites the audience. It’s great when a song comes on and gets the kids dancing—it’s an easy and inexpensive way to amplify the fun.”

“One of my favorite things about running Andy Alligators is getting out into the park and seeing all the kids having fun and enjoying what we created. We do so much behind the scenes works, it’s nice to see all the families having fun,” he adds.

To learn more about Andy Alligators, visit

To learn more about how your music, music video and digital signage can help to create the perfect vibe in your family entertainment center, visit

Friday 18 August 2017

Music for the Solar Eclipse: Playlist is Available on August 20

On August 21, 2017, the Great American Solar Eclipse will cast its shadow and darken the skies across much of the U.S.A, and serve up a spectacular sight for observers all over North America.

What better way to take in this big event at your Family Entertainment Center than with the perfect solar eclipse background music?

“Dark Side of the Tune” is a new playlist created by our music experts just for the event, and will be available in your player on August 20 in the Seasonal playlists section.

The playlist is 2 hours and 15 minutes of sun and moon-themed music, such as “Don’t Let the Sun Go Down on Me” by Elton John, “Ain’t No Sunshine” by Bill Withers, “Dancing in the Dark” by Bruce Springsteen, and of course, “Total Eclipse of the Heart” by Bonnie Tyler.

Click here to learn more about our Signature Programs.

Monday 5 December 2016

New Years Eve Day

Create an all-day celebration with your music, music video and digital signage system. 

Why limit the New Years Eve countdown to ten seconds? With fecMusic, your twelve-hour countdown automatically starts at noon! Countdown’s can also start at 6:00 PM or 8:00 PM.

Every half hour, your screens will light up with a notification of how long until the New Year.
At 11pm, the frequency increases, right up to the fecMusic signature New Year’s Eve ten second countdown with Auld Lang Syne and a megamix of party hits to turn the party up.

Your screens will come to life with fireworks and you can add your own Video Text messages to create your branded experience.

Hosting daytime parties? No problem, we have pre-formatted countdowns. This is a ten-minute program including announcements to build up the countdown, countdown, and Auld Lang Syne.

Be sure to utilize our New Years Eve Infotainment to let your customers know you are the New Year Eve Celebration Headquarters!
Please contact us if you would like our Subscriber Success Manager help you create your custom New Year Party!

Wednesday 5 October 2016

fecMusic SK8 Mixes - October 2016

October has been very tough for many skating centers over the last few years. On those unfortunate sessions, the skaters that do decided to spend their free time at your facility deserve a quality experience.

These mixes, one set with voiceover announcements and the other set is music-only, are designed especially for your rink. The announcements are geared to drive business toward birthdays, fundraisers, private rentals and skate and concession sales.

It wouldn't be October though without some Halloween standards included, like "Thriller," "Ghostbusters" and "The Monster Mash." Get ready for a great skating season just around the corner.
Industry entertainment leader Steve Earley programs monthly Megamixes geared to specific sessions for fecMusic SK8 subscribers. You will find the Steve Earley Megamixes in the Infotainment/Megamixes section of your fecMusic SK8 player.


Roar - Katy Perry
Heathens - 21 Pilots
Closer - The Chainsmokers
Single Ladies - Beyonce
Roses - The Chainsmokers
Work from Home - 5th Harmony
Stayin Alive - The Bee Gees
Into You - Ariana Grande
Hollywood Swinging - Kool & The Gang

Cold Water - Major Lazer ft. Justin Bieber 
LUV - Tory Lanez
We Don’t Talk Anymore - Charlie Puth ft. Selena Gomez
One Dance - Drake
Let Me Love You - DJ Snake ft. Justin Bieber 
Needed Me - Rhianna
Just the Way You Are - Bruno Mars
We are Family - Sister Sledge
Poker Face - Lady Gaga

Don’t Let Me Down - The Chainsmokers
Side to Side - Ariana Grande
Send My Love - Adele
Treat You Better - Shawn Mendes
Gold - Kiiara
Can’t Stop the Feeling - Justin Timberlake
Bounce, Rock, Skate Roll - Vaughan Mason & Crew
Too Good - Drake ft. Rhianna
Thriller - Michael Jackson

Just Like Fire - Pink
Cheap Thrills - Sia
Sit Still, Look Pretty - Daya
My House - Flo Rida
Style - Taylor Swift
Hide Away - Daya
The Heart Wants What It Wants - Selena Gomez
PYT - Michael Jackson

Kill ‘em with Kindness - Selena Gomez
Here - Alessia Cara
This is what You Came For - Calvin Harris 
Ghostbusters - Ray Parker Jr.
We Found Love - Rihanna Feat. Calvin Harris
All About That Bass  - Meghan Trainor
Monster Mash - Bobby Pickett
C’mon Ride the Train - Quad City DJs
Dangerous Woman - Ariana Grande

In 1989, Steve acquired his first position at a roller rink and quickly discovered his passion for session programming and the art of skating entertainment. He has worked and managed several skating centers throughout the United States for a majority of his life. Steve is currently the Director of National On-Site Marketing for Sure Grip International and spends his time traveling the country visiting skating centers.

Monday 4 July 2016

5 Great Music Mixes for July, 2016

Now that your skating center is in thick of summer, most operators are focused on reducing their labor costs. The FEC mixes (one with overlaid announcements or the other that is music-only), are created to provide your guests with a professional DJ experience while freeing up an employee to be available where you need them.

The FEC Mixes also provide a safety net during the unforeseen summer camp or group arrivals. These surprise visits can leave your staff scrambling, but with one click, the music is set up for two and a half non-stop hours.

Each of the five mixes this month are crafted to include the biggest pop songs and standard party favorites. The goal is total customer entertainment and with the FEC Mixes, you can be assured that the music selection is to your high standards. 
Industry entertainment leader Steve Earley programs monthly Megamixes geared to specific sessions for fecMusic SK8 subscribers. You will find the Steve Earley Megamixes in the Infotainment/Megamixes section of your fecMusic SK8 player.


My House - Flo Rida
No - Meghan Trainor
Blank Space - Taylor Swift
I Need Your Love - Calvin Harris ft.Ellie Goulding
This is what You Came For - Calvin Harris 
Pillowtalk - Zayn
What Do You Mean - Justin Bieber 
When I Hear Music - Debbie Debb

Never Forget You  - MNEK & Zara Larsson
Ride - 21 Pilots
Don’t Let Me Down - The Chainsmokers
Send My Love - Adele
Hit the Road - Ray Charles
Can’t Stop the Feeling - Justin Timberlake
I Know What You Did Last Summer - Shawn Mendes
1999 - Prince
Cake By the Ocean - DNCE

Roses - The Chainsmokers
Love Yourself - Justin Bieber
One Dance - Drake
Middle - DJ Snake
Wild Thing - Alessia Care
Just the Way You Are - Bruno Mars
Can’t Keep My Hands to Myself - Selena Gomez
Rapper’s Delight - Sugarhill Gang

Stressed Out - 21 Pilots
Cheap Thrills - Sia
Return of the Mack - Mark Morrison
Company - Justin Bieber
Hide Away - Daya
Diamonds - Rhianna
Kung Foo Fighting - Carl Douglas
Work from Home - 5th Harmony

7 Years - Lukas Graham
Don’t Stop Believing - Journey
New Romantics - Taylor Swift
Bulletproof - La Roux
Me Too - Megan Trainor
PYT - Michael Jackson
Moves Like Jagger - Maroon 5
Can’t Touch This - MC Hammer

In 1989, Steve acquired his first position at a roller rink and quickly discovered his passion for session programming and the art of skating entertainment. He has worked and managed several skating centers throughout the United States for a majority of his life. Steve is currently the Director of National On-Site Marketing for Sure Grip International and spends his time traveling the country visiting skating centers.

Thursday 5 May 2016

Music and Your Customers: Together They Can Accelerate Your Social Marketing Program

Use the power of technology and social networking to pay dividends back to your business.

Facebook is huge. You know this, and you know that chances are most of your customers are using it to some degree. You probably even use Facebook for marketing your venue—announcing specials or upcoming events, posting photos or videos, and so on. But have you ever thought about how your customers, by sharing what they’re doing to their Facebook network, could also help to promote your business?

To help us get a sense of how powerful Facebook can be, let’s take a look at some numbers. In its December 2015 usage figures, the social network reported a total of almost 1.6 billion users around the world—in other words, more than one out of every five people on the planet has a Facebook account. In the United States and Canada, 219 million people access Facebook at least once a month and, incredibly, 169 million of those users (or about 65%) access the site on a daily basis. An important side note to consider is that, according to Facebook itself, over time the percentage of users who visit the site at least once per day is increasing. In short, more people are using Facebook and doing it more often. So what does all this mean for your venue?

The main takeaway has to be that Facebook is too big to ignore, and you need to make sure your strategy for using the power of social networking is well thought-out and is paying dividends back to your business. If you’ve done some serious marketing through Facebook, you’re aware of how their paid advertising model works, targeting users who are local to you with the advertising message you’ve developed. But how do you make sure you’re effectively targeting the right audience? With your Facebook advertising, it can be easy to end up with an ad that has a reach that’s too broad, with the result being a poor response rate and, ultimately, poor value for your social media advertising dollars.

This is where myJAM comes in. With myJAM, there’s now a way for you to enlist your customers to work as your brand ambassadors, spreading the word about your venue to their social networks in a manner that gives you more value than you’ll receive from just placing ads on Facebook.

When you enable access to myJAM in your music system, you can encourage your customers to download and use the myJAM app. Once they’ve done so, they can use it to “check in” to your venue and make song requests—then share all of this with their Facebook social network. Keeping in mind that your customers’ social networks are, in general, going to be largely composed of people from the same demographic, this means that these Facebook shares are inherently targeted to potential customers very similar to the ones you already have. And not only that—when a customer uses myJAM to share on Facebook, that share is particularly valuable because it’s tied to a customer who is actively at your establishment right now.

What would 50, 100, 200--or more--extra brand impressions do to help amplify your venue's social marketing efforts? Consider the possibilities...

As an example of how quickly this sharing can multiply, imagine that you receive 50 song requests through the myJAM app one typical evening, and then imagine that only half of those song requests are shared to individual customers’ Facebook networks. If each of those networks contains the statistical average of 250 friends, that works out to as many as 6250 Facebook views of the shares your customers made on that one night. Given the 2015 average cost of Facebook ad impressions at $5.99 per thousand, our example would result in a benefit to you of $37.44 in free Facebook advertising. Even if only half that number of friends saw the share in their News Feed, over the course of your busiest days (let’s say Thursday-Sunday), that’s almost $75 in brand impressions on Facebook that you didn’t need to lift a finger to make happen! This is the real power and value of myJAM.

As a venue owner, you want to get the best impact for your marketing dollars, while ensuring that your advertising is as targeted as possible. With myJAM, because your customers are making social networking shares organically, you’re able to increase the reach of your Facebook advertising while ensuring that it’s being precisely targeted—all at no cost to you. In short, if your venue isn’t currently using myJAM as part of your overall marketing strategy, you have to ask yourself: “Why not?” 

Want to get started with myJAM? Contact us and we’ll take it from there! 

Friday 1 April 2016

“The only song more important than the one you’re playing now, is the one that comes next.”

Let’s get something straight right off the top: Aside from having an appropriate venue and enough skates to rent to all your customers, there is absolutely nothing that is more important to your rink than music.

Consider what would happen if your rink’s main amplifier failed and your DJ was left with just a radio or an iPod and his own microphone/amp to pump the tunes out? Your skaters would abandon the rink pretty quickly (maybe a few stalwart dancers and kids taking advantage of the extra room on the rink will stay), and they’ll either head to the restaurant to grab a snack—or they’ll just pack up and head home.

No music means no fun!

At your rink, your DJs are probably your greatest asset, and if they’re any good, they naturally have a sixth sense for reading the mood of the crowd and responding by playing a complementary music selection or knowing when it’s time for a lights-out dance. They know when to pick up the tempo and when it’s time to slow it down—and they know that the right songs, played in the right order, make for a great presentation. There’s an old adage among DJs that goes, “The only song more important than the one you’re playing now is the one that comes next.” A good DJ uses music to bring all the elements of your rink together, creating an entertainment experience that will bring people back to your venue over and over again.

Crafting a Playlist is a Strategic Process
From start to finish, playlists are crafted, not stumbled upon. When music is used to create an entertaining user experience, crafting a playlist becomes a strategic process, especially when your venue hosts different groups with different ages and themes. Your Family Fun Skate playlist will be very different from the playlist you craft for your 80s Night Glowstick Dance!

Understand Your Audience and Build Your List Appropriately

  1. Identify your target demographic: All other factors being equal, your playlists have the potential to either attract customers (“I love the music they play!”) or drive them away (“The music was all over the place and I just couldn’t get into the vibe.”) For each type of skate session you host, identify the likely music tastes of the average customer you want to appeal to, and build your different playlists appropriately.
  2. Plan for your wave: Roller skating is clearly a physical activity—it’s “fun you can feel.” Early in the session, you start to slowly get everyone warmed up, advancing the tempo of the music to get the skaters moving, then later lowering the tempo so your skaters don’t get exhausted. Use your music to manage flow and intensity of the skating. Your customers will thank you for it, and will more often stay at your rink for the whole session.

    Tip: In the FEC sk8 player, you can use all of the information provided for each song to help you make appropriate selections. A song rating (PG, Mom-approved, Adult, etc.), beats per minute (BPM) value, energy rating, song length, and the categories the song belongs to are examples of the information that’s available.
  3. Plan to mix up the music: Themed skates appeal to all groups! An unexpected song can mix things up for your skaters, while injecting them with a renewed sense of fun. For example, a Frank Sinatra tune plugged into a typical Teen Skate playlist might seem out of place, but for those 16-year-olds who are trying to learn how to be romantic, it might create an “Unforgettable” moment they’ll remember forever. Plus, who says you can’t waltz to Coldplay or One Direction!
  4. Entertain, educate and… influence: Incorporating promotional messages in your playlists let people know about upcoming events, food or drink specials at your concession, and help introduce the different segments of your skate session. Ideally, you want to help guide your customers through their skate and serve them appropriate messaging throughout. At the start of the skate, schedule safety messages and operating principles, then move into food and beverage messages at about 30 minutes into the session. Schedule “upcoming events” messages closer to the end of the session.

    Tip: Visits to your concession stand normally peak between 35 and 55 minutes into your session, so it’s smart to start promotions at the end of the first half-hour and keep them constant until about the 55-minute mark to maximize their effectiveness. Keep messages short and to the point, with a clear call-to-action at the end.

    Tip: In the FEC sk8 player, you can build both audio and
    video promotions into your playlist via the Schedule feature.

Your venue is a unique place and your specialty might be “Disco Saturday Night” or “Big Band Sunday.” Regardless, music is the one thing that brings it all together, creating an entertaining—and memorable—experience for your customers each and every time.